Welcome to our workshop, “Using Market Research to Craft an Unbeatable Auction” an information session to teach eBayer’s how they can use Market Research to build a successful auction.

Terapeak marketing team, Sara Taheri, Dave Frey, and Morgan Brooks are here to answer any question you may have. We like our workshops to be very interactive so feel free to jump into the discussion at any time. If you are unsure how a workshop is done, feel free to ask for help

When you create an auction, sometimes you know what you are doing and other times I’m sure you wish you had some trustworthy advice. Using Market Research, you will no longer have to guess how you should create your auction.

In this workshop we are going to take you through a fictional selling process. We will build an auction and show you how various research tools can be used to craft an unbeatable auction including;

• Getting Started > Choosing the right category
  

• What time of the year to list
  
• What day of the week to end
  
• What time of the day to end
  
• How long to list your auction
  
  

• What listing promotions to use
  
• What title to use
  
• What listing type to use
  

Price   

• What pricing options you should use
  

• Daily, Monthly & Yearly Trend Graphs
  
• Hot Lists
  
• Complete reports helping you spot upcoming opportunities
  
• Complete reports on your competition including: market share breakdown & seller specific research.
  
  

To get started she got together the description of her item and a picture:

Item: Waterproof Mammut      Jacket Model: Castor

Size: Small                               Condition: New without Tags