The final tool we’ll look at today is the Hot Titles report. This takes the Product report and stretches it to include all the top selling titles in each category. For example, in eBay overall (that’s all categories, across the board) the top selling titles are:
Since this is an overview for all of eBay, it’s pretty predictable. Everyone knows that there are lots of WIIs and car navigation systems, and we can see by this report that the first title sold $89,220 worth in the last 7 days! And that’s just for that specific title, not across the entire product sale!
What’s really cool is if we get more specific. What are the Hottest Titles within categories? This can help you find new items to sell, and determine best keywords for your listing titles!
This is the Hot Titles report within Women’s Accessories, Handbags category over a 30 day period. We can see the top Titles – the top one includes 254 listings with a sell through rate of 65%.
We can sort the report numerous ways, sorting by total sales reveals the top money-maker to be “Coach Purse” ($10,369), (and “Coach Handbag”) but the different styles of Jessica Simpson hair extensions are also top sellers here.