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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10
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Last Post Nov 10, 2006 11:59 AM by: deirdre@ebay.com
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deirdre@ebay.com
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Oct 31, 2006 8:22 PM
Topic: Member Workshop: Use Research to Increase your Motors “Parts & Accessories” Sales!

Host: terapeak
Date: Friday 11/10
Time: 11:00 am to 12:00 pm PT
Location: Workshop Board

Description: If you want to take your eBay selling to the next level then you should join the Terapeak team; Sarah Taheri, Dave Frey, and Morgan Brooks for their upcoming workshop. They will introduce you to some tools that you can use to learn more about the items you are selling and items you should be selling! They will cover; researching the sales potential for products/brands, researching the sales strategy of other sellers, and using research to know the best time to list.

Cheers,

Deirdre
eBay Community Development
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deirdre@ebay.com
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 10:50 AM
Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

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Cheers,

Deirdre
eBay Community Development
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:00 AM
Slide #1

Greetings Everyone!

Welcome to our workshop, “Use Research to Increase your Motors, “Parts & Accessories” Sales” The Terapeak marketing team, Sara Taheri and Morgan Brooks, and Dave Frey are here to answer any questions you may have. We like our workshops to be very interactive so feel free to jump into the discussion at any time. If you are unsure how a workshop is done, feel free to ask for help

In this workshop we will use analysis from the Terapeak Motors “Parts & Accessories” tool to illustrate some simple things you can do with your auctions to increase your success rate.

Here is what we will cover today;


Best Time of Day/Week to List

Researching other Sellers, Learning from the Pros

Researching what Products to Sell

Wrap Up
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:01 AM
Slide #2

Using Research

Before we begin we would like to give you an overview of how market reserach works. Here is a simple run-down of the researching process:

1. You have an item to sell on eBay, for example: "BMW Headlight"

2. Research those items –



3. Get Information -



4. Use information to create a selling strategy and improve listing success:

a. Average sold price for “BMW Headlight” = $122.97
b. 2,637 listings on eBay in the last 30 days
c. 14.49% success rate
d. Wednesday is best day to sell
e. 7 day listings are most successful
f. 9-10pm sees the most activity...etc
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:01 AM
Slide #3

Best Time of Day

An important part of selling on eBay is ending your auction at the right time of day. Every item is unique and each will have different demand throughout the day.



For example above is a search we performed for “Honda Wheels”. The graph shows the number of total listings vs. the number of successful listings for each hour of the day. Demand for this item seems to be very strong between 7-8 pm.
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:01 AM
Slide #4

Best Time of Week to List

Choosing the best day of the week is also very important. If you look at this example of “BMW Alternator” you can see that demand fluctuates throughout the week. As you can see Wednesday has the highest Sell-Through Rate.



It definitely pays to do some research to find the best time of the week to end your auction, that way you know when you will have the greatest success for your particular item. Research allows you to track buyer behavior and plan your sales accordingly



Learning Objective


Timing is everything and with Market Research you can pick the best day of the week and hour of day to end your auction. Don’t just guess a time, do the research and come out on top!
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:01 AM
Slide #5

Researching other Sellers

Have you ever wondered how some sellers do so well on eBay? If so, then using seller research may interest you.

With our research tool, you can research any eBay seller and know what, where, when and how they are selling. This gives you an inside look into the eBay selling process.

If for example if you wanted to sell Hub Cap’s, you could get reports on eBay’s top 5 Hub Cap sellers. These reports would show you;

  • Their Total Sales
  • Their Selling Times
  • Their Overall Success Rate
  • The Listing Types, Promotions, and Durations used…etc


If I wanted to sell a variety of items, I could get reports on eBay’s top 5 Parts & Accessories sellers. These reports would show me what the most successful sellers are doing to make such high sales.

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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:02 AM
Slide #6

Researching what Products to Sell


Research can also be used to consider what products you should sell on eBay. Rather than randomly choosing what to sell, you can research products and truly evaluate their profit potential.

If for example you were unsure whether you should invest in:


  • ATV Parts
  • Motorcycle Parts
  • Boat Parts


A quick Terapeak search on each category gives you a snapshot of their sales for the last 30 days:





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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:02 AM
Slide #7

From this research you can see that:

Motorcycle Parts

  • Had the highest sales
  • Had the most listings (largest market)
  • Had the highest amount of Bids

Boat Parts

  • Had the highest sell-through rate,
  • Had the least amount of listings (smallest market)
  • Had the highest amount of items offered

ATV Parts

  • Had the lowest success rate
  • Had lowest amount of bids
  • Offered the lowest amount of items

As you can see the research information given to you can be very informative and useful for analyzing products.

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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:02 AM
Slide #8


If you used Sell-through Rate to decide what to sell, then Boat Parts would be your choice. You could then research Boat Parts in more detail and find out what kind of Boat Parts you should sell.



The highest amount of listings is found within “Accessories & Gear”, but the highest sell-through rate and average selling price is associated with “Motors/Engines & Components”.
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:03 AM
Slide #9



Within “Motors/Engines & Components” you can also see what type of motor is the most successful. It appears that “Outboard Motors” have a high sell-through rate and the highest selling price.
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:03 AM
Slide #10



You could also see what type of “Outboard Motors” is most successful as well. It seems like “Under 10 hp” is the most popular and has the highest success rate.




Learning Objective

Research can help you evaluate different products and choose what to sell, BEFORE you make the investment. Researching lets you compare the profit potential of different products and make crucial inventory decisions.
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:05 AM
Hello Everyone,

We have posted all of our slides for this workshop and can now answer any questions you may have.

We value any comments as well!

Sincerely,
The Terapeak Team
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terapeak
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:10 AM
Hi Everyone,

We love to hear from you, please let us know if you have any questions.

Dave
Terapeak
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janabelle_s
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Use Research to Increase your Motors “Parts & Accessories” Sales - Nov 10

Nov 10, 2006 11:15 AM
Has anyone posted questions at this point?
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