Using Market Research to Increase your Holiday Sales - Nov 17 in Community Help Boards in Community

Last Post Nov 17, 2006 12:00 PM by: deirdre@ebay.com

Replies: 31

Using Market Research to Increase your Holiday Sales - Nov 17

Oct 31, 2006 8:33 PM

Report

Topic: Member Workshop: Using Market Research to Increase your Holiday Sales

Host: terapeak
Date: Friday 11/17
Time: 11:00 am to 12:00 pm PT
Location: Workshop Board

Description: The holiday season is just around the corner and it’s not too late to start planning your sales, so you can cash in on the busiest time of year! Terapeak marketing team Sarah Taheri, Dave Frey, and Morgan Brooks will be hosting a workshop introducing you to some tools that you can use to prepare for the upcoming holiday season. They will cover; researching to $pot products that will $ell, Knowing the best brand/color/size to sell, and knowing the best time to list to get the highest profits.

Cheers,

Deirdre
eBay Community Development

Page: of 3

.lw-paginator-jump { display: none; visibility: hidden; } Pages: 3 - [ 1 2 3 | Next ]

View Listings

Posts: 3,846

(1 of 31)

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:56 AM

Report

Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

Added note: If you click on the "Watch this discussion" link, you will receive an email each time someone posts to the workshop.

Stop Watching: If at any time you no longer want to receive updates on a thread you are watching, just click on the link titled "Stop Watching Thread" found in the specific thread being watched. Also you can remove any watched thread by clicking on the "Watched Discussions" link located in the log in bar and deleting the watched thread.

If you're new to the discussion boards, please be sure to check out the board tutorial:

Link

A from our Legal Department: The statements and opinions made in this discussion board are those of the workshop host only and do not reflect eBay policy or eBay's opinion with respect to such statements.

Cheers,

Deirdre
eBay Community Development

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:57 AM

Report

Slide #1

Greetings Everyone!

Welcome to our workshop:

Using Market Research to Increase your Holiday Sales

The Terapeak marketing team, Sara Taheri, Morgan Brooks, and Dave Frey are here to answer any questions you may have. We like our workshops to be very interactive so feel free to jump into the discussion at any time. If you are unsure how a workshop is done, feel free to ask for help.

In this workshop we will use analysis from the Terapeak Research Tool to illustrate some simple things you can do with your auctions to increase your success rate.

Here is what we will cover today;

Researching to $pot products that will $ell at Christmas

Knowing the best brand/color to sell

Knowing the best time to list to get the highest profits

Wrap Up

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:57 AM

Report

Slide #2

Using Research

Before we begin we would like to give you an overview of how market reserach works. Here is a simple run-down of the researching process:

1. You have an item to sell on eBay (example: iPod Nano)

2. You go on the internet

3. You Research your item

4. You get valuable information

*this is a small sample of the information given*

5. Use the information to create a selling strategy and improve listing success:

Average sold price for “iPod Nano: $122.99
24,344 listings on eBay in the last 30 days
76.88% success rate
Thursday is best day to sell
1 day listings are most successful…etc
Bold is used most often in successful auctions
8 is the most successfully used keyword
3-4pm is the most successful time to sell iPod’s

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:57 AM

Report

Slide #3

Researching to $pot products that will $ell at Christmas

Being ready for the busy holiday season can be challenging. Thankfully, tools exist that you can use to be more prepared. For example in Terapeak research you can find out:

- What items are going to be Hot sellers at Christmas

Although we are not psychic we can show you the current trends for your items (whether sales are increasing or decreasing), that way you can see if they are going to be top performers when it comes closer to the Christmas.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:57 AM

Report

Slide #4

A well known Christmas phenomenon was “Tickle me Elmo”. It has been 10 years since they were going for over $1000/toy. Since then, they have released all kinds of Elmo’s, in hopes of another phenomenon. There has been Rock ‘N Roll Elmo, Country Elmo, Chicken Dance Elmo…etc. They released one each Christmas in hopes of another phenomenon. This year is Elmo’s 10th anniversary and to celebrate they are releasing a revolutionary new tickle me Elmo called “T.M.X”.

How would you know to stock up on these Elmo’s?

With Terapeak you can watch the sales of this new toy directly after its release and see whether it’s going to be a phenomenon or not.

Within 7 days of its release, the new Tickle Me Elmo had sales of $3,304,073 and 379,914 Bids!

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:58 AM

Report

Slide #5

The graph above is showing the total sales (top) and average selling price (bottom) for Elmo in the past 2 years. This information can be helpful with planning your selling. You can see that over the past two years Christmas sales for Elmo’s on eBay have been extremely minimal…until September 2006, where they shoot through the roof! You can also see that 3 weeks after they were released sales fell by 60%, but are now starting to rise again. You can also see that average price is staying high and actually increasing.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:58 AM

Report

Slide #6

Other holiday releases include new gaming consoles from Nintendo and Sony. Nintendo's Wii will make its debut November 19, and Sony Corp.'s PlayStation 3 hit stores today. With such similar release dates, it will be interesting to see which toy comes out on top.

As you can see in this graph for Nintendo Wii, total sold listings on eBay have been slowly increasing, leading up to its release date. Bids/listing have also been increasing at a steady rate, which is always a good sign.

Playstation 3 has had more sold listings on eBay, although they have had much lower bids/listing.

As you can see these graphs give you an indication of how well each item will perform over christmas, helping you decide which one you should stock up on.

Learning Objective

You can use Terapeak to plan your holiday selling. Tracking the success rate of products can help you plan what items you should invest in.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:59 AM

Report

Slide #7

Knowing the best brand/color to sell

Terapeak can also be used to make purchasing decisions like what Brand, color or size to stock up on. The research we provide can answer questions like:

1. Cindy: “I want to sell hair dryers, but I don’t know which brand to stock up on!”

2. Tom: “I want to sell iPod’s but I don’t know if I should sell White or Black?”

To demonstrate the usefulness of Terapeak, I will use it to answer the questions above.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:59 AM

Report

Slide #8

Question #1

“I want to sell Mascara on ebay, but I don’t know which brand to sell?”

In Terapeak you can research the popularity of specific brands, and see which has the highest sales. You can also see other things like;

- Total Bids, Bids/Listing
- Success rate
- Average Selling Price…etc

The above graph is comparing Total Sales (top) and Total Bids (Bottom) for the 5 top selling mascara brands. We can see that “Lancôme” outperforms its competition by a large amount; this should help Cindy choose a mascara to sell on eBay.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:59 AM

Report

Slide #9

Question #2

“I want to sell iPod’s but I don’t know if I should sell White or Black?”

In the graph above you can see that Black outperforms White by 55% at Christmas and on average has 10% higher sales the rest of the year.

This information will help Tom choose which color iPod he should stock up on at Christmas, to insure he has enough supply to meet demand.

Learning Objective

You can use Market Research to make more informed inventory decisions. If Tom and Cindy did not research their items before selling, they would not have known the vast differences that exist between Brand Name and Color.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:59 AM

Report

Slide #10

Knowing the best time to list to get the highest profits

To insure that you make the most out of this busy holiday season it’s important to know when to list your items. Listing at the right time can make all the difference when it comes to making high profits at Christmas.

Above is a graph for “Power Wheels, Motorized Cars”. As you can see sales at Christmas reach their maximum in the week of Dec 9th – Dec 17th. After that sales decline very rapidly, and finally hit rock bottom 2 weeks later.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 10:59 AM

Report

Slide #11

If you look at the graph closer you can see the exact week that you should start listing. Sales begin to rise in the week of October 23rd – October 29th (the end of Halloween). If you were going to sell “Power Wheels, Motorized Cars” then you should start listing right after Halloween and try to have your Christmas inventory sold by at least the 3rd week of December.

Learning Objective

Market Research can help you plan the perfect time to list your items on eBay. Listing at the right time can make all the difference and increase your sales and sell-through rate, helping you take advantage of the busy holiday season.

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 11:01 AM

Report

Hello Everyone,

Welcome to our workshop! We have posted all of the content for today's workshop. Feel free to read through it and ask us any questions you may have.

We will be posting a free trial to Terapeak at the end of the workshop(12pm), so stayed tuned.

Sincerely,
The Terapeak Team

Using Market Research to Increase your Holiday Sales - Nov 17

Nov 17, 2006 11:11 AM

Report

Does anybody have any questions for us? We love to hear from you!

Terapeak
Dave

Home

Community

eBay Discussion Boards

Community Help Boards

Workshops

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17

Using Market Research to Increase your Holiday Sales - Nov 17