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Quality Click Pricing = more obfuscation?
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Quality Click Pricing = more obfuscation?
Aug 19, 2009 06:45 AM
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Trudging through the mumbo jumbo emailed out to affiliates this morning leads me to believe that what little transparency there was in determining/predicting our revenue will now be gone entirely, since what we earn will no longer be directly tied to sales.
There are now more magical hidden "forumulas" to determine what we earn.
As with the last time that changes were spun as positive improvements, I predict that most affiliates will see large drops in revenue with no way to prove otherwise...
"Here at eBay, we're not happy unless you're not happy!"
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(305 of 305)
Re: Quality Click Pricing = more obfuscation?
Oct 2, 2009 05:08 PM
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my preview reckons i'll make about the same money ... we'll see!
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(304 of 305)
Re: Quality Click Pricing = more obfuscation?
Oct 2, 2009 05:00 PM
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PPC, oh no. I've never made a fraction of the money with PPC than i have with straight affiliate commision. for example, last month I made just under £100 with ebay, and less the £3 with Google adsense. So I guess I'm going to get shafted with this new deal from ebay. mind you every time they bring in a new idea or addition, my revenue hits rock bottom. Happily I'm now changing my strategy and I'm finding products away from ebay and basing my content around that specific product. I hope to wean myself off ebay totally soon.
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(303 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 23, 2009 02:58 PM
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eBay has been advertising on Chitika pretty hard lately too.
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Thin isn't thin unless it's OneLung Thin
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(301 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 23, 2009 11:48 AM
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I want to clarify this for the benefit of others, especially those who do not hide behind a posting id. About 2 years ago or so, ebay used to be rife in google's listings. I remember typing in a product and an ebay listing would usually appear a couple times in the top ten. Now when I do searches on google, it is extremely rare for me to find an ebay listing. I have also not seen an ebay adword in the past year. I see the river advertising, but never ebay. Leads me to believe there was a big tiff between ebay and google, maybe due to payment processing competition, maybe due to adwords. I don't know. The point I am trying to make is that everyone goes after their own interests. People with good traffic are not going to be sending it to ebay when adsense or affiliate programs are more profitable. It is simple market economics. Screwing over affiliates just leads to less customers, which makes sellers (who pay the fees) unhappy. While in the past sellers would be replaced by new sellers, this isn't happening anymore. I have no vested interest so it doesn't matter to me, but if ebay ever gets its head screwed on straight, then I might be interested in sending them customers.
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(300 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 22, 2009 08:13 AM
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Low traffic penalty or UK penalty? Revisiting my earlier post about my UK campaign... Now 20 days in the hopper: 36 total sales on 199 clicks. 21 sales were for the exact item clicked. 32 sales are in the same meta cat. 35 sales closed on the same day (mostly BIN) Conversion rate (wins/clicks) 18% Timely (97%), meta targeted (88%), exact purchase (58%) This traffic meets all of the targeting recommendations that will supposedly perform well under QCP. QCP revenue down 77% (87% if you use the new revenue tiers) EPC .69 vs QCPEPC .17 Avg Sale $189 Avg Commission $3.82 under current system Avg commission (Rev/wins) under QCP $ 0.91 eBay earned $458.11 on $6800 sales They will pay me $32.54 in affiliate commissions UK revenue share drops from 30% to 7%
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(299 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 21, 2009 07:26 PM
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Google removed ebay from their listings, as did yahoo (for the most part), and I almost never see ebay adwords anymore.
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(298 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 21, 2009 06:53 PM
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Ebay is being about as clear as mud, and what that usually means is they are figuring out a way to screw you. I got into internet marketing a few months and now I make a full time living at it. I was tempted to sign up with EPN, but now I am glad I didn't waste my time with it. Funny, it was ebay who chased me off their marketplace with absurd fees that rival the rivers. (but the river has more buyers) It is like this. I sell a Coach handbag worth $400 and the river pays me out $28. Adsense is going to pay me between .50 and 1 dollar. How much is ebay going to pay me? .25 a click? My visitors probably wouldn't want to buy handbags off of ebay anyway with the rampant fakes from China. Anyone that actually has quality traffic (i.e. buying traffic) just left the program. And of course the people who didn't deliver good traffic will be out as well. Seems like that will leave EPN with no traffic, which will result in even fewer buyers on the site. Google removed ebay from their listings, as did yahoo (for the most part), and I almost never see ebay adwords anymore. Now they chase away all their affiliates, the few people left who are actually sending them traffic. Genius!
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(297 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 07:52 PM
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rc-wings wrote: Thankyou for the good ideas. I appreciate constructive criticism. I currently do not sell my own items, on monitize with adsense and affiliates so far. I will definitely consider your recommendations. But I still don't quite understand why I would be getting paid less under the new system when I sell several items each day directly from the campagns where I list specific products... I agree that if I did some work I could probably sell more items. But does that make the items I do sell less targeted?  This is the page I was talking about listing items for sale. Maybe just a user's post. http://www.hooked-on-rc-airplanes.com/airplane-accessories.html My comments weren't intended to explain the QCP drop. Just in response to your targeting comment. But I do think that your ads may be less targeted than you think just because you are not targeting to buyers, but to everyone. I'd think that many of your users are seeking information, not looking to buy. Those users, when they click they don't intend to buy, they are looking for more info or saw something interesting. They might still buy, and maybe buy something else. But if eBay is punishing for people who wander around, funneling your buyer into a store page may improve things. It's the hidden penalties that I predicted early on that concern me. I've documented a case a couple pages earlier in this thread in my UK program where a high conversion rate and excellent category targeting are being punished, apparently based on the traffic volume. This seems to be a common complaint from the eBay Motors promoters as well.
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(296 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 07:27 PM
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Thankyou for the good ideas. I appreciate constructive criticism. I currently do not sell my own items, on monitize with adsense and affiliates so far. I will definitely consider your recommendations. But I still don't quite understand why I would be getting paid less under the new system when I sell several items each day directly from the campagns where I list specific products... I agree that if I did some work I could probably sell more items. But does that make the items I do sell less targeted?
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(295 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 05:43 PM
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rc-wings wrote: Take a look at my site an tell me that it's not great content with keyword focused pages. I hate to tute my own horn, but I have spend hours upon hours working on my site and its a darn good site!
my site
- On your buy and sell page you have no eBay ads.
- your field eqpt page has a dozen topics. You could tighten that down with a page for each item class.
- You have pages that are written as tutorials with eBay blocks at the top and the tutorial following. A person that needs a tutorial isn't a buyer (at least till they get to the bottom of the page.) It really doesn't matter how well the ad is targeted, you'll get a percentage of non-buyer clicks.
- your google search doesn't drop people ready to buy on a page of items being sold. If I search "field charger" I should land on a page that prominently shows field chargers for sale.
Your site is loosely targeted. There's a lot of great content, but it you organize it down to specific purchase points you'd probably convert better.
Have you considered setting up a store area with detailed pages for each specific brand/item? You could feature the store on other pages and integrate the classifieds, your own items for sale and eBay ads into a store page by topic. This would target not only by topic, but target to buyers as well.
You're already tightly targeting the EKs to topics, but you aren't targeting buyers to the EKs.
I'd toss the right column and turn it into a detailed store menu with each link pointing to a highly targeted page, preferably dynamic.
Goto google and type in hobbico.
The drop down will show you the most popular search terms.
These terms should be on your site. This will drive buyers to your site from Google. Repeat the process for other products. You should check the terms on ebay.com to see if there are items results for them before linking to ebay.
If you link to eBay for "field charger" you get tons of noise.
If you link to "hobbico field charger" you get 10 precisely matching items to buy.
You might look into paypal buy it now buttons for your own items. You might sell items quicker than an email-me scheme. Some of your potential buyers are using the comment system instead of emailing you. Probably because the email-me section at the top is lost in the Adsense block.
Also take a look at the MSN funnels tool to see how people search around your keywords.
http://adlab.msn.com/Search-Funnels/index.aspx?kwd=rc+airplanes&direction=out&filter=top&filternum=5&newsearch=true
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(294 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 04:57 PM
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Overall, I'm up. But I have identified a couple cases where QCP seriously penalizes me. My concern is the other cases that are buried in the whole. I posted earlier about the 90% drop in revenue under QCP for one of my UK campaigns. If that campaign was mixed in with other techniques or sites I'd probably be unaware of that penalty. If a 90% penalty hits 10% of your traffic, you don't see it unless it happens to be isolated out. But it's still there, dragging the whole down. I don't think anyone can definitely say they aren't being penalized by QCP at some level. There's no way to know if your 30% increase would be a 50% increase if you had just done x instead of y and avoided that hidden 20% penalty.
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(293 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 12:19 PM
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What does a 7 day cookie have to do with anything?
That sums up everything. I'm not even going to waste my time.
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(292 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 12:15 PM
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Take a look at my site an tell me that it's not great content with keyword focused pages. I hate to tute my own horn, but I have spend hours upon hours working on my site and its a darn good site!
my site
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(291 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 12:12 PM
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Hmm, What's with all the sarcasm here? Every one of my sales are exactly what I advertise on my site. Not really worth arguing about. I could copy and paste the transaction records but I don't feel that necessary. Do you no realize that the editor tool updates the listings in real time? What does a 7 day cookie have to do with anything? The people are bidding on and buying the listings that display on my site. Now amazon is a different story. People are constantly buying stuff that I don't promote. But this has not been my experience with ebay. That fact remains that my traffic is 100% targetted. Maybe it's not valued by eBay, but doesn't change the fact that it's targeted.
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(290 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 10:22 AM
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mudsurf wrote: My site is a membership site so the sales come from the same pool of users. If all ebay wants are sales from new users I'll not earn much.
I have a hunch most others will earn less. The good old days are over. 
(emphasis added)
Where did this come from? Where has it been said (by eBay) that all they want are sales from new users?
My site is the same type of site as yours: a dedicated viewership that repeatedly uses my site as a portal to eBay.
Assuming that the actual QCP numbers in fact use the same formula(s) as the preview calculations, I'll be thrilled.
Sep. month to date current earnings: $499
Sep. month to date QCP preview: $633
I realize that I'm small fish in the world of affiliates, but as someone whose web site long predates EPN and CJ, I'm glad to see those building content first (rather than sites created solely for the intent of affiliate revenue) actually being rewarded...
"Here at eBay, we're not happy unless you're not happy!"
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(289 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 09:58 AM
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I don't game the system.
A 10 second check told me different albeit minor.
You promote feeds extremely heavily, which creates no referrer or links on a site you don't own.
The very first link on your home page goes to an AU ebay guide with a US rover link.
But yeah, I'm sure all your troubles are ePN's fault.
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(288 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 09:49 AM
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My site is a membership site so the sales come from the same pool of users. If all ebay wants are sales from new users I'll not earn much. I have a hunch most others will earn less. The good old days are over.
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(287 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 09:38 AM
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In the preview report it lowered my monthly by about 2/3. Anytime epn makes any change I get less. I don't game the system. I just assume that if epn is making a change I will get less. That's how it always works.
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(286 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 06:50 AM
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Well, so far the new system doesn't seem to be showing any signs of trying to derail my gravy train. 
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Thin isn't thin unless it's OneLung Thin
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(285 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 06:35 AM
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but this month so far it is 100% true
Sorry, I didn't realize both your sales were targeted. I should rephrase, any affiliate with ANY kind of real volume will NEVER see 100% targeting to the product. That is completely and utterly absurd, I don't care what you say. 80% within the meta category you promote is good.
No "goofy blog", it's common sense. eBay is poorly run now. That is a known fact. Many large hedge funds have been short the stock for months. It started with eBay losing sellers, which of course is the backbone of the site. Now it appears that they are trying to run affiliates off, which in the long run translates to a pretty massive hit as well.
See how you start out with the word "fact" even though it's your opinion? Everyone assumes that stock performance is directly related to how a company's run. If people don't have money your business will suffer. PERIOD. Then you move on to "appears" about running affiliates off... which I'm telling you is crap from what I see on several boards where I hang out. More affiliates are on board with this change than the ACRU change. I'm pretty sure they said in the first Webinar that affiliate spend will likely go up. So it follows that the affiliates that were sopping up the gravy will be upset and the people with the meat and potatoes will be happy.
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(284 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 06:16 AM
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100% of my transactions for this month are for the products I advertise on my site. That is true. That isn't always the case, but this month so far it is 100% true. No "goofy blog", it's common sense. eBay is poorly run now. That is a known fact. Many large hedge funds have been short the stock for months. It started with eBay losing sellers, which of course is the backbone of the site. Now it appears that they are trying to run affiliates off, which in the long run translates to a pretty massive hit as well. Nothing made up in my post. Maybe you'll spit that coffee out and it will wake you up from the dream world you're living in.
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(283 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 13, 2009 06:09 AM
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100% of my conversions are the products I advertise on my site.
Hate to break it to you, but that's simply not true. Doesn't happen with a 7 day cookie on the busiest auction site in the world.
I'm certain the powers that be have no idea the hit they will take if they run a majority of their affiliates off, which is precisely what they're doing.
Which goofy blog did you read that on? In reality, at least where I hang out, there are less affiliates complaining about this than there was with the ACRU change. It just seems there's more now because this time they're just complaining louder and spewing more made up nonsense and speculation. I could take an hour and go through the first page of posts here and come up with a hundred statements that are completely made up.... starting with the two quotes in this post. One of my recent favorites... "Even Chikita pays more than epn and I'll tell you what... that ain't good news for EPN..." I almost spit my coffee out on that one.
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(282 of 305)
Re: Quality Click Pricing = more obfuscation?
Sep 12, 2009 07:20 PM
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It is insulting. They have absolutely no idea what they're doing. Meg Whitman would croak if she knew what was going on here. I'm certain the powers that be have no idea the hit they will take if they run a majority of their affiliates off, which is precisely what they're doing. I'm so very tempted to take all auctions off my sites, and replace with AdSense. My transactions are targeted, and all traffic is from organic highly targeted keywords, yet my EPC floats from .02 to .14 due to their asinine formula. Thanks eBay for screwing up what used to be a good thing. Chris
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